The General Data Protection Regulation (GDPR).
General Data Protection regulation (GDPR) is a new legal framework formalised in Europe Union (EU) in 2016, and is expected that all applicable organisations will be in compliance with the GDPR by 25 May 2018.
The GDPR effectively replaces the Data Protection Directive (DPD) introduced in 1995 and is considered as much stronger than the Data Protection Directive (DPD).
The GDPR will facilitate the expansion of digital transformation by providing certainty to business organisations and also puts the customer back in control over his or her personal data.
GDPR means businesses can engage with customers within a properly defined legal context.